Primetime television refers to the time period during the evening when the largest number of viewers typically watch television, generally occurring from 8 PM to 11 PM local time in the United States. This time slot is crucial for television networks, as it is when they air their most popular and highest-rated shows, seeking to attract the largest audience possible. Primetime programming often includes a mix of scripted series, reality shows, and special events, and it is seen as a key revenue-generating period for networks due to increased advertising rates. The term can also refer more broadly to the genre of shows that are specifically designed to appeal to mass audiences during this peak viewing time, often focusing on entertainment values and broad appeal to maximize viewership.
The seven-member group WEST. is set to transform Saturday nights with their high-energy show "リア突WEST," moving from a Sunday afternoon to a late-night slot. WEST. debuted in 2015, known for…